Gait Analysis for Shoe Retailers

In-store gait analysis your customers actually trust.

Two in three shoppers leave running stores without buying. Movaia’s gait analysis for shoe retail turns hesitation into confident purchases — instant running-form insight paired with a biomechanically sound shoe recommendation, filtered to what’s in stock, in their size.

70–100%
conversion uplift vs. unassisted shoppers
~5 min
from analysis to recommendation
Top 3
in-stock shoes, with the reason for each

Uplift range based on in-store pilots and comparable gait-analysis tools. Formal academic validation underway.

Runner on a treadmill with Movaia biomechanic form overlay in a running store
The problem

The sale you’re losing every single day.

Most shoppers walk out

Two out of three leave without buying — lost revenue, and a customer who may buy online next time instead.

Advice depends on who’s working

When your most experienced staff aren’t on the floor, confidence drops — and so does conversion.

The wrong shoe comes back

A poor fit means returns, exchanges and lost trust. The shoe returns; the customer often doesn’t.

See it in action

60 seconds on the shop floor.

Watch Movaia take a runner from walk-in to a confident, in-stock recommendation.

How it works

From walk-in to “wow” in three steps.

Running form analysis results on a tablet
01

Capture & analyse

A short video capture feeds Movaia’s biomechanics engine for instant, objective gait analysis and running-form insight.

Movaia questionnaire on a tablet
02

Understand the runner

A guided iPad questionnaire captures training background, goals and injury history in under a minute.

Top three shoe recommendations on a tablet
03

Recommend & convert

Deliver the top 3 shoes with clear reasoning — filtered to what’s in stock in the right size.

Resilient by design — works with or without a treadmill

A treadmill delivers the richest analysis and the best experience, so we highly recommend it. But Movaia doesn’t break without one: capture the side view anywhere on the floor, and rear-view metrics are inferred from the questionnaire. Even if the video is skipped entirely — say the treadmill’s down — the engine adapts and still delivers a sound recommendation.

Why retailers choose Movaia

Runners want guidance, not guesswork.

Sell more, first time

Confident shoppers and empowered staff drive a 70–100% conversion uplift vs. unassisted sales.

Fewer returns

The right shoe the first time means fewer exchanges, fewer complaints and more loyal runners.

A new revenue stream

Offer the professional running-form report as a paid add-on — many stores charge US$19 per analysis, turning the service into a profit centre.

Your unfair advantage

Precision biomechanics plus shelf-aware matching gives runners personalisation they can’t get online.

Shelf-aware matching

Recommendations you can actually sell.

Movaia doesn’t just describe an ideal shoe — it matches each runner to the models on your shelves, in their size. Every recommendation comes with traceable, plain-language reasoning your staff and customers can trust. No dead-end suggestions for shoes you don’t carry.

Shoe recommendations powered by Movaia Running Form Analysis badge
Movaia shop admin dashboard showing analyses, sales and conversion
Admin dashboard & re-engagement

See exactly what Movaia adds to your bottom line.

Track conversion, sales uplift and analysis volume in one place, so ROI is never a guess. Movaia also segments customers through real-time gait insights and sends smart, personalised notifications — like a nudge when their shoes are due for replacement — turning one-time buyers into regulars.

Your brand

Your store. Your brand. Our engine.

Customise the shopper-facing experience with your logo, colours and fonts. Every screen reinforces your brand and builds loyalty with each session.

Fast setup: on Shopify, sync your inventory and go live in 15 minutes. On another system? Tell us which — we’ll very likely make it work. No new hardware beyond an iPad and, ideally, the treadmill you already own.

Movaia staff app branded questionnaire on two tablets
Built for your business

From single stores to national chains.

Independent specialty stores

Punch above your weight with lab-grade guidance and a premium in-store experience — live in 15 minutes, priced to pay for itself.

Multi-store chains

Consistent, on-brand recommendations across every location, with centralised data and reporting. Ask us about multi-store rollout.

Store staff member reviewing Movaia results on a tablet with a runner

Movaia has added a valuable new dimension to our shoe fitting process at Red Dot Running Company.

We get objective biomechanical insights quickly, presented in a way that’s easy for both our team and our customers to understand.

It’s helped make our fittings more informed, more consistent, and given runners full confidence in their shoe choice.
JeriOwner, Red Dot Running Company · Singapore
Simple, fair pricing

Priced to pay for itself.

From

US$200 / month / store

About the margin on a handful of extra shoe sales. Transparent plans that scale from a single store to a full chain — no “call us to find out.”

Book a Demo
FAQ

Questions, answered.

How long does the gait analysis take?

Typically around 3-5 minutes — often the recommendation is ready by the time the questionnaire is complete.

Do I need a treadmill?

Highly recommended for the best experience, but not required. The side view can be recorded without one, rear-view metrics are inferred from the questionnaire, and the engine stays resilient even if video is skipped.

What equipment do I need?

An iPad, and ideally a treadmill. No sensors, no wires, nothing else to buy.

What makes the recommendation “biomechanically sound”?

Movaia’s engine is grounded in peer-reviewed biomechanics research on running form, injury and performance, matching each runner’s gait and history to validated footwear characteristics. Formal academic validation is underway.

Can I charge customers for the analysis?

Yes. Many stores offer the detailed running-form report as a paid add-on — around US$19 per analysis — creating a new revenue stream on top of shoe sales.

How much does it cost?

From US$200 / month per store, scaling with volume. Email service@movaia.com for a quote.

Ready to keep more shoppers — and sell more shoes?

Book a 15-minute demo. Tell us a little about your store and we’ll be in touch fast.

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Request your demo

No obligation. We’ll show you Movaia running on the shop floor.

We’ll only use your details to arrange your demo. No spam.

✓ Easy integration, minimal setup ✓ Lab-grade insight in ~3-5 minutes ✓ Works with or without a treadmill ✓ Transparent pricing from US$200/mo